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While B2B companies have tested, deployed and/or scaled their account-based marketing (ABM) programs over the last few years, B2B marketers continue to struggle with how to build, execute and measure a dynamic ABM media strategy.

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10.10.16

Engaging Chinese Audiences with WeChat

Match Song, Marketing Campaign Manager
You may have heard of the prevalent use of an app in China called WeChat and wondered, “What is WeChat and how can it help my brand?” Well, we have your answer. We’re going to discuss the popular instant messaging app and how its significance has grown in the Chinese market since its launch five years ago.
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