At first blush it would appear that Brazilian Jiu-Jitsu and B2B marketing share very little in common. One is mostly a sporting focused endeavour that involves wrestling style pins, joint locks and suffocation techniques, all of which are intended to stop an assailing opponent. The other, B2B marketing is an operation aimed to help sell products and services to other businesses. While it’s easy to point out superficial similarities in the characteristics of the two processes (goal setting, team work, etc.), they resemble each other at much more fundamental level.
Blockchain is a complex type of technology created by someone (or a group of people) with the pseudonym Sakatoshi Nakamoto. Originally created for the digital currency, Bitcoin, in 2008, because Blockchain allows digital information to be distributed but not copied, it has evolved into something much more. In fact, some are calling it a new type of Internet – one that could have huge implications for digital marketers.
While B2B companies have tested, deployed and/or scaled their account-based marketing (ABM) programs over the last few years, B2B marketers continue to struggle with how to build, execute and measure a dynamic ABM media strategy.
Eva Johnson, Director of Marketing and Communications
Did you know that a 2017 eMarketer report found that 84.2% of B2B marketers use social media to acquire customers? No longer do B2B marketers see social media marketing as an elective tactic, but rather as a necessary conduit to influence and engage customers.
The elite Marketing Academy, a non-profit group that helps guide the next generation of marketing leaders, selected DWA's Group Business Director Jacquelyn Cowardin as one of 30 2017 recruits for its "Australian Scholarship Programme."