At DWA it has always been our job to influence behaviour in the dark - those parts of the customer journey that are hard to reach, quantify and influence. Join us as we kick off our series on how to do just that.
Match Song, Marketing Campaign Manager, 10/
You may have heard of the prevalent use of an app in China called WeChat and wondered, “What is WeChat and how can it help my brand?”
Well, we have your answer. We’re going to discuss the popular instant messaging app and how its significance has grown in the Chinese market since its launch five years ago.
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