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Limited places remaining for DWA Singapore Digital Media & Lead Gen Seminar | 26 May 2009

The DWA Digital Media & Lead Generation Seminar, at the Grand Hyatt Singapore on June 11 brings some of the industry's most experienced IT marketing professionals together with the region's best known digital media brands to give you an insight into the new trends and capabilities in digital media – specifically aimed at marketing professionals from within the Singapore IT community.

This free event brought to you by DWA - the region's only IT-specific media specialist - will give you the opportunity to discover what some of your industry peers are rolling out to satisfy the increasing focus on ROI.

Chris Schaumann, the head of Microsoft’s global digital advertising division, will discuss the new changing landscape of digital media, and more importantly, what that means for you the marketing professional.

Chris Axberg, the regional head from Yahoo SE Asia, will look at the importance of how to target the right audience, specifically looking at the environment in which you target and engage your customer.

Exploding the common myth that brands can’t be built online, Alex Khan, MD of Aktiv Group, the leading digital display network in Asia, will share insight on how brands can be built and maintained in a digital media environment. And with the demand to be able to measure your investment, Fionn Hyndman of DGM, the region’s most renowned and respected on line targeting specialists, will discuss the most important facet of any digital campaign: how to track, measure and optimize your campaign performance using metrics that demonstrate clear ROI.

Over coffee, network with your peers from the IT industry – all of whom are just like you: marketing professionals with a difficult job and a budget that comes under pressure to deliver!

Then hear from Andrew Smart, MD of Fairfax Business Media (publishers of MIS Magazine, CIO Magazine and Computerworld), who'll look at how digital media works to bring your integrated campaigns together – print, event, online – all addressed from the needs and requirements of his readers - and your customers.

Jonathan Allan is one of the leaders in pioneering lead generation programs in the IT marketplace. He is Head of Demand Generation APAC at software giant SAP. He’ll share with you specific case studies on how SAP continues to drive new sales pipelines, through the use of intelligent, integrated digital media programs that truly deliver.

As part of its route to market, SAP works closely with global search-engine leader Google, and we are fortunate enough to have with us Lori Sobel who is responsible for Google’s entire SE Asia region. Come and hear her talk on how to get the most from your search marketing investment.

Last but not least, Francissca Pour, Regional Director of market-leading CBS Interactive (formerly CNET) will discuss how content-based lead generation programs deliver customer engagement that not only educates and informs, but also helps to provide valuable positioning, and, more importantly, sales leads for your company or product. CBS has also kindly donated a $10,000 value EDM campaign as a door prize to be awarded on the day!

All of this in the comfortable surroundings of the Grand Hyatt Singapore where, at the close of the morning's sessions, you will be provided with a superb buffet lunch, all in the company of your IT industry colleagues.

Please sign up today as spaces are limited and are on a first-come, first-served basis. Please email lynseyo@dwamedia.com to secure your place at this free industry event.


8.30 – Registration/Coffee/Continental Breakfast
9.00 – Opening address and welcome – David Wood (DWA)
9.15 - Chris Schaumann (Microsoft) – Digital Advertising Trends – an over view
9.45 - Chris Axberg (Yahoo) – Targeting the right audience – Environment and Engagement
10.00 Alex Khan (Aktiv Group) – Building and Maintaining a brand in the digital age
10.15 - Fionn Hyndman (DGM) – Tracking, Reporting and Analytics
10.30- 10.45 Coffee Break
11.00 - Andrew Smart (Fairfax Media) – Integrated Media – How digital and other media work together
11.15 - Jonathan Allan (SAP) – Case Study
11.40 - Lori Sobel (Google)– Best practice in Search
12.00 - Francissca Pour (CBS) Content Based Lead generation and customer engagement.
12.30 Q&A – Panel Discussion
12.50 Wrap Up – David Wood
1.00pm Networking Lunch
2.00pm Close

Numbers are limited so please RSVP to lynseyo@dwamedia.com to secure your place.

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