The expanding US-based DWA media team welcomes the newest member to their office. With a background that includes Conde Nast, Carat and Questus, Lauren World is ideally suited to her key role with the world’s only global technology media specialist. She is based in the Geary street, San Francisco, headquarters of DWA North America.
Proficient in the full suite of media tools including Atlas, Eyeblaster and Ad Relevance among others, Lauren is a prolific multi-tasker who has managed numerous key accounts during her career in media, including consumer and B2B technology. She is a confident planner and buyer across a range of media including B2B, online, national and local print, National TV and out of home.
Common to all the roles and accounts Lauren has worked on has been a focus on ROI: guiding clients towards the right measurement for their campaign, whether that be brand uplift or lead gen, and then using the metrics to optimize the media activity to meet the client’s requirements.
When not planning, buying media and managing accounts, this political science major can be found running around San Francisco or drinking wine in Napa. Although not doing both at the same time – there is a limit to multi-tasking.