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DWA USA Moves into Boston Office | 03 March 2011

Just months after announcing that DWA Boston was open for business, the tech-specialist media agency has established a permanent base in Newbury Street premises from which to manage the rapidly growing business.

DWA in North America has quickly outgrown its San Francisco headquarters and made the decision to expand into Boston late last year, gaining a foothold in one of the most important technology centers in the US outside the San Francisco Bay area.

“Boston is a natural hub for our business in the Eastern United States and we’re right at home on Newbury Street,” said CEO David Wood. “Like all our offices, the location of DWA Boston makes a real statement, and they say you’re either on Newbury Street or you aspire to be. We’re surrounded by galleries, niche bars and restaurants, and we’ve been made to feel very welcome by our new neighbours, who offer us great venues for meeting our growing roster of Boston-based clients.”

The DWA Boston business has got off to a fast start, adding new clients to the books, including Akamai, Rosetta Stone and Hitachi Data Systems. “We’re delighted with the positive response from clients since we opened,” said Isabelle Kane, DWA VP Client Services and manager of the Boston office. “In a few short months we have picked up global briefs and started work on bespoke programs for some of the best-known names in technology. It validates our belief in the opportunities of the Boston-area market and speaks to the heritage of the DWA brand name that we could start so well so fast.”

DWA Boston has already snagged Brendon Basile, a 10-year veteran of the Boston marketing scene to run several key accounts, and put to good use his extensive media and campaign strategy experience. More new-hire releases are expected in the Boston and San Francisco offices of DWA as well as key group announcements.

Boston Contact :
Isabelle Kane,
VP Client Services
DWA, 305 Newbury Street #21, Boston, MA 02116
Phone : 617-536-0222

Media Contact:
Ben Munroe,
Group Marketing Director

(For the curious among you, the photo shows the window in the DWA Boston conference room)

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