Former Carat Business Managing Director and former Head of B2B at Mindshare, Guy Blackden has joined DWA in the role of Group Media Director EMEA.
Working closely with DWA EMEA MD Chris Bagnall, Guy will oversee all DWA EMEA media output to identify and deliver a wider product portfolio in areas such as social media, content creation and demand generation.
Current Media Director Paul Cowin will support Guy in the development of wider integrated plans and solutions for DWA’s expanding Global Technology Client base.
Commenting on Blackden’s appointment, DWA CEO David Wood said “Throughout his career at both Carat and Mindshare, Guy has shown a deep understanding of and passion for B2B marketing. His experience working with global market-leading companies such as IBM will add tremendous value to the DWA EMEA team and he will also bring considerable knowledge, capability and experience to the wider DWA senior management group.”