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DWA Conducts Primary Mobile Phone Research | 28 September 2010
 
To better understand how consumers research and buy mobile phones, what they expect from their phone providers and how they choose whether to buy from manufacturers or resellers, DWA conducted primary research.

The full report focuses on smartphones and provides a breakdown of where the handset was bought, whether a contract was part of the purchase and which brands are most associated with the smartphones.

For the full results, for more information about the study or o find out more abot DWA research capabilities, please contact Ben Munroe
 


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