EMEA Media Director Paul Cowin was invited to attend and participate in the Moving buyers, moving media seminar, by the Technology Marketers Interest Group.
The Chartered Institute of Marketing, Microsoft and O2 are among the co- founders of the Technology Marketers Interest Group. They ran this inaugural event on Thursday January 27th at Microsoft’s Customer Demonstration Centre. Details, agenda and scope of the event are here on their site.
Paul’s participation was focused on the panel for the Moving Media discussion session, led by Shaun Gregory, Head of O2 Media Business. Shaun presented on the value of using mobile media and what leading brands are achieving, using real world case studies. Shaun shared his experience of harnessing this relatively new medium and his vision for the future, and Paul added an agency/media owner perspective on where things are going in this industry.
Missed the event? Catch a replay of Paul Cowin live in action on the CIM YouTube channel.