90% of Chinese B2B tech buyers don't download English content, preferring content in their native language.
DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape.
73% of decision makers open emails on their mobiles in North America, compared to 57% in Australia.
85% of Latin Americans put a large emphasis on webinar content, compared to 76% in North America and 72% in EMEA.
Connect Marketing with Outcomes
Campaign metrics alone aren't enough. It’s time to measure better, to connect marketing with tangible financial outcomes.
Unite Fragmented Data and Technology
Don’t run isolated programs. Unite your marketing data and technology, and start improving your return on advertising spend.
Make Real-Time Decisions
Marketing opportunities can be fleeting. Access and use your data in real-time, and turn your intelligence into fast action.
Navigate the Sea of Ad/Marketing Tech
Everyone has a secret sauce. Know what you need, and get what you have to work better together.
DWA’s expertise lies in creating powerfully layered communication strategies that reveal and exploit real-time customer sweet spots where insight, opportunity and action intersect – integrating our approach from planning to execution to deliver extraordinary business outcomes. We help cut through the noise and help you gain some clarity out of the chaos.Meet the experts
DWA creates superior media and marketing programs for great technology companies. Our work spans the market, including business-to-business, business-to-consumer, and over 150 of the world’s leading IT organizations.Work with us
What our clients say
“Working with DWA has been an awesome experience. They have the expertise, resources and agility to keep up with our incredibly fast-paced demand gen organization and helped grow our global search program. With them, we busted through the glass ceiling we thought we had hit in paid search.”
“I’ve had the pleasure of working with DWA for 3 years to increase traffic to my site and to better the customer experience for my audience. In addition to increasing performance with respect to all of our targets, DWA has consistently presented me with ways to improve my site while also making my job easier. Not only are they effective, but their staff is incredibly personable and a joy to work with. I would highly recommend them.”
Volumes have been written about the always-evolving technology landscape. Amidst all this renewal and flux, one thing remains constant. Our amazing people.
Chief Executive Officer
David founded DWA in 1996 after a decade at the sharp end of technology publishing — first at Miller Freeman in the US, and then at VNU in the UK.
From a start-up with one client — who remains with the agency to this day, David has built DWA to be the world’s leading independent technology communications agency. He continues to drive the global expansion of the organization with the Middle East and Brazil next on the office roster.
Since joining us in 2012, Bob’s main focus has been on helping customers to develop next generation communications plans by providing strategic insights into how media influences technology buyers. He brings a wealth of experience, having spent over a decade as a senior strategist and marketer at several Fortune 500 tech companies. More recently Bob built and led agencies in New York and San Francisco, working with clients such as VMware, Quantum and Dell.
Steve Jones brings 20 years of senior management experience within the technology media sector. Beginning his career at VNU, a Nielsen company, Steve led sales, marketing and publishing teams including VNU’s Global Media division. He has developed results-driven, global programs with companies such as Intel, HP, IBM and Dell.More recently, Steve spent two years at the helm of a start-up online retail business, attracting significant investment as well as European Managing Director of one largest technology ad networks.
Chief Operating Officer
Patrick brings with him 20 years’ experience managing international operations across a diverse range of industries. During his career Patrick has worked in the UK, Germany, Switzerland and Singapore, in the IT and telecommunications sectors. A Management Accountant by training, Patrick’s focus at DWA is on all things operational, including finance, HR, legal and information systems.
John Farrell has been our non-executive chairman since early 2011, working with David and the board on our global strategy and execution.
Between 2003 and 2009 he was president and CEO of the specialized agencies and marketing services division at Publicis Group, one of the world’s top advertising agency groups.
Previously, John worked for DMB&B for over ten years as chairman and CEO in the UK, president and CEO in the US and ultimately as president and CEO of DMB&B as a whole.
Phil Talbot has over 25 years’ advertising experience, the last nine as the Regional CEO for ZenithOptimedia, Asia Pacific. Phil built the ZO APAC network from a start-up entity into a leading marketing organization consisting of three business divisions, employing 1,200 people, servicing 30+ markets in 13 countries.
Phil is currently a managing partner and was previously a non-executive board member of DWA since 2014, where helped to develop DWA as a strategic, specialist agency designed to meet the needs of clients in today's ever changing marketplace.
Business Director, Bangalore
Abhay heads the India office. He has over 13 years’ experience in integrated marketing, running successful digital and demand generation campaigns for big names including IBM and Dell. Through this work he has been recognized by the industry for his digital innovation and best practices. Abhay also has extensive market research and analytics experience in creating audience segmentation and driving CRM programs for both B2B and B2C clients.
Senior Director, Global Marketing
Ben markets DWA globally, creating awareness and demand for our services. He oversees strategic initiatives across brand, content, design, email, media relations, event and partner marketing. Before DWA, Ben was a strategist at management consultancy, Embarcadero Partners and a technology communications specialist at SparkPR.
Associate Media Director
Catherine Reilley joined DWA to help build and expand the media team in Boston. She brings with her huge experience in cross-channel marketing with a heavy emphasis on digital strategy. In the eight years before DWA she has worked at Universal McCann, DraftFCB, OMD and Initiative, on brands including L’Oreal Paris, Dow Chemical, Intel, Boeing and MillerCoors.
Group Account Director
Before moving to DWA Boston, Chris gained international experience in our Singapore office. He brings with him a rich variety of sales and marketing experience — gained over 10 years — in digital and event roles within the technology, life sciences, and emerging industry sectors.
Group Marketing Director
A former DWA client, Kris’ background includes both agency and firsthand IT enterprise experience. After her introduction to the advertising world in Hawaii, she continued managing production for accounts such as Sony, Toshiba and Siemens at San Diego’s MEA. Kris then moved to the client side managing in-house marketing for Stratagene, Agilent Technologies and ESET before returning to her agency roots to manage DWA’s expanding marketing team.
General Manager, North America
Fred runs DWA's media and marketing teams in North America and is the client lead across the agency’s key accounts. During his 14-year career, Fred has held numerous account management roles with agencies including Grey and gyro, working predominantly on technology accounts like Oracle, Nokia, McAfee and VMware.
Director of Strategy, EMEA
Guy is responsible for developing innovative communications solutions to ensure our clients achieve maximum value from their media investments as the media landscape evolves. He was previously Head of B2B at Mindshare and Managing Director of Carat Business. Over the years, Guy has helped to build awareness and brand value, online and offline, for an array of global clients including IBM, HSBC, SAP, BP and Philips.
VP, Client Services
Back in 2010 Isabelle launched and ran our Boston office. She brings over 20 years’ experience to the team, having worked in senior media industry roles at IDG and Ziff-Davis, and having been schooled in the unique marketing challenges of B2B and B2C companies and their complex sales cycles and channels. With an enviable roster of tech clients, Isabelle is widely regarded as a leading expert in the field of demand generation and content marketing.
Client Services Director, EMEA
Izzie is our EMEA Client Services Director. She directs our international client team to ensure they deliver performance-driven campaigns. She also develops new strategic services to answer the changing demands of the media landscape. With a background in both B2B and B2C media strategy, Izzie’s special area of interest is planning and using new tools to uncover insights that will deliver real points of difference to our clients. She has experience in technology, communications, finance and industrial sectors, with clients including IBM, Sage, SAP, Cisco, BT, HSBC, Royal Bank of Scotland, Zurich and Anglo American.
Jacquelyn is a strategic thinker and dedicated media professional with experience across a vast portfolio of B2B and consumer industries. She has been instrumental in creating and leading integrated media campaigns across all media channels with a focus on executing strategies that support business goals and KPIs. With roots in traditional media, coupled against a mindset for digital horizons and metrics, she defines client successes through holistic media campaigns and client partnerships.
SVP Business Development
James has been working with B2B and B2C technology brands for over 20 years. In his role at DWA, he's consulting with marketers and partners to help drive their businesses and their careers
Group Managing Director
Kiaran is a graduate of Edith Cowan University with a First Class honours in Internet Marketing. Since graduating he has accumulated over 15 years' experience working at Australia’s largest network, OMD, and now DWA. Kiaran is passionate about new media technologies that can help clients to create 100,000 individual campaigns not 1 campaign for 100,000 people!
Business Director, Greater China
From our Beijing office, Michael is responsible for our Greater China & North Asia business. Before this he managed our Business Development function in the APAC region. Michael brings with him more than a decade of B2B and B2C business, marketing, sales, and events experience in Asia. He also provides training in the DWA ethos to publishers, vendors, and clients alike in China, and supports APAC’s servicing of clients such as Symantec, Cisco, Eaton, NetApp, SAP and Red Hat.
Managing Director, Singapore
Pippa is an extremely enthusiastic media and marketing professional with experience in global, regional and local media across all mediums, with a particular focus on digital. She has over a decade of experience working within technology marketing, focusing on integrated marketing strategy, digital marketing and demand generation. She has worked in the technology sector around the globe, including EMEA, ANZ and Singapore, and has a wealth experience across the complex APJ markets.
VP, Innovation and Intent Marketing
Brian leads DWA's Intent Marketing practice group in North America, with experience in a wide array of digital media, including SEM, SEO, display advertising, and conversion rate optimization. Previously, he worked for various marketing services companies and advertisers, including Paychex, Dealer.com, Adchemy, and most recently, Zeta Interactive, where he was VP, Search and UX.
Managing Director, DACH
Before joining our German operation, Thomas was in charge of Customer Group projects (Marketing, Media, Sales and CRM) at Sky. He brings our clients significant media planning experience acquired at roles with agencies, BrainagencyMedia, pilot and WHITE in Germany. Over the years, Thomas has gained a broad rage of media planning and strategy skills, offline and online, for international clients including AMD, ATI, Kaspersky, Logitech, Intel, NBC, AETN and Sky.
Head of Intent Marketing, ANZ
Aryeh is responsible for growing the agency's analytics and reporting capabilities through the robust use of data analysis and emerging technology. Aryeh previously managed the advertising technology stack at News Corp Australia. Prior to arriving at DWA, Aryeh also led digital marketing for GroupM agencies after which he served as the digital creative director at New Media.
VP, Business Development, EMEA
Guy oversees business development for DWA in EMEA and is immersed in today's marketing challenges and brings extensive experience delivering customer’s needs and understanding the content and customer experience. Previously working at Tesco, managing its General Merchandise website operations, Guy has an extensive experience of the technology media and marketing technology ecosystem. He initially entered the technology market working for IDG in the UK, where he was part of the launch team of Macworld. Further successful launches of PCPro and ITWeek at Dennis and Ziff Davis respectively, were added before he transitioned into the digital arena, managing vnunet (as was - V3.co.uk now) before spells in regional newspapers with Johnson Press and digital research and advertising disruptors like Interquest and Adslot,
Today, DWA is one of the world’s largest independent media and marketing agencies focused on the technology sector. We’ve earned our place in the world on a journey that spans almost two decades.
Like so many great ideas, DWA was conceived over a pint or two in a pub. Founded in London by David Wood, the company operated from his garage with a grand total of one client — a startup before startups were a thing.
Soon DWA was a global agency, expanding from London to Sydney, incorporating two North American offices in San Francisco and Boston in 2009. Ultimately encompassing 170+ staff across eight offices, from North America and EMEA, to Asia Pacific.
FINDING OUR GROOVE
Most recently, we’ve been busy embracing the rampant rise of technology and data. We grew expertise in marketing automation, content strategy, and automated lead management — and adopted brilliant advances like programmatic media.
2016 & Beyond
We know the ‘period of change’ going on isn’t really a period at all. Swift innovation and disruption is the new reality and it’s here to stay. Luckily, we’ve always evolved to stay ahead of the market. We’re prepared to create clarity out of anything that the chaos can throw at us — and at you.
An evolving service offering
Technology and data are central to everything we offer. We have used our long, successful history in media planning as a springboard to create a complete range of services that deliver superior business outcomes. As innovation emerges, our services will keep evolving to embrace the best that’s out there and keep giving you the best.
- Programmatic advertising
- Data insights and analytics
- Full-funnel demand generation
- Traditional content syndication
- Lead management
- Marketing strategy
- Buyer journey planning and content mapping
- Marketing automation
- Account-based marketing
- Traditional media planning and buying
- Social listening and marketing
- Iterative content testing
- Mobile and geo marketing
- Paid search and CRO
- Performance advertising
Today, technology spans the globe. So do we.
With over 170+ staff across eight global offices, we’re where you need us. Any time. We’re great listeners. Strategic. Global.
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