• Media + Marketing for Technology Companies

  • Media + Marketing for Technology Companies

  • Media + Marketing for Technology Companies

  • Media + Marketing for Technology Companies


DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape.

  • We look at 1.5 million bid queries per second

  • We make over 40 billion decisions per second

  • We crunch 15 terabytes of daily decisioning data

Pain Points

  • Connect Marketing with Outcomes

    Campaign metrics alone aren't enough. It’s time to measure better, to connect marketing with tangible financial outcomes.

  • Unite Fragmented Data and Technology

    Don’t run isolated programs. Unite your marketing data and technology, and start improving your return on advertising spend.

  • Make Real-Time Decisions

    Marketing opportunities can be fleeting. Access and use your data in real-time, and turn your intelligence into fast action.

  • Navigate the Sea of Ad/Marketing Tech

    Everyone has a secret sauce. Know what you need, and get what you have to work better together.

DWA’s expertise lies in creating powerfully layered communication strategies that reveal and exploit real-time customer sweet spots where insight, opportunity and action intersect – integrating our approach from planning to execution to deliver extraordinary business outcomes. We help cut through the noise and help you gain some clarity out of the chaos.

Meet the experts

Our clients

DWA creates superior media and marketing programs for great technology companies. Our work spans the market, including business-to-business, business-to-consumer, and over 150 of the world’s leading IT organizations.

  • Brand 2014

    We drove brand awareness, delivered leads and achieved over 19,000 responses from key decision-makers across Southeast Asia. As a result, all key KPIs increased: reach, CTR, CPC, engagement, dwell time, landing page visits and cost per visit.

  • Demand Generation

    A range of activity across the buying cycle delivered a consistent flow of leads, meeting demand from both inside and outside sales teams. Over 5,000 total leads were produced and the cost to generate ‘sales accepted’ leads decreased by 25%, quarter-over-quarter.

  • Global Paid Search

    Restructuring and scaling the client’s paid search activity increased product downloads year-over-year compared to in-house results, while maintaining cost per download and increasing return on ad spend.

  • Account-based Targeting

    We created awareness, delivered real momentum and generated leads in top enterprise accounts – driving qualified leads to registration pages and directly accounting for $15 million in closed business and another $25 million in pending pipeline opportunities.

  • LifeLock Site Engagement

    Our team drove significant engagement to a new client website including reaching over 16 million unique individuals, earning 34 million impressions and prompting more than 25k unique landing page activities for the new site.

  • ‘End of XP’ Content and Social Media

    Creating a content strategy, mapping content development to personas and seeding micro-assets across the web and social media resulted in signature and atomized assets that generated over 2.5k high-quality leads.

  • Brand and Thought Leadership

    We conducted market research and created white papers and syndicated assets to build brand awareness and thought leadership credibility in the UK. This activity generated 225 leads and established personal relationships with 12 valuable individuals in Rackspace’s target market.

  • Global branding

    Our team increased website traffic by 30% with effective engagement and registration up over 45%. How? By consolidating all Enterprise Solution campaigns under the global campaign office, drawing up a new campaign and measurement framework and launching vertically integrated digital media, content programs and field events.

Work with us

What our clients say

  • Kevin Walker

    Lenovo Channel Marketing Program Manager

    “I’ve had the pleasure of working with DWA for 3 years to increase traffic to my site and to better the customer experience for my audience. In addition to increasing performance with respect to all of our targets, DWA has consistently presented me with ways to improve my site while also making my job easier. Not only are they effective, but their staff is incredibly personable and a joy to work with. I would highly recommend them.”

  • Tim Kurtz

    Search Marketing Analyst, SolarWinds Inc.

    “Working with DWA has been an awesome experience. They have the expertise, resources and agility to keep up with our incredibly fast-paced demand gen organization and helped grow our global search program. With them, we busted through the glass ceiling we thought we had hit in paid search.”

Our people

Volumes have been written about the always-evolving technology landscape. Amidst all this renewal and flux, one thing remains constant. Our amazing people.

  • David Wood

    Chief Executive Officer

    David Wood

    Chief Executive Officer

    David founded DWA in 1996 after a decade at the sharp end of technology publishing — first at Miller Freeman in the US, and then at VNU in the UK.

    From a start-up with one client — who remains with the agency to this day, David has built DWA to be the world’s leading independent technology communications agency. He continues to drive the global expansion of the organization with the Middle East and Brazil next on the office roster.

  • Matthew Yorke

    President, Global Innovation and CMO

    Matthew Yorke

    President, Global Innovation and CMO

    Matt’s role is to create, launch and develop innovative global services and products that support our clients’ objectives. Prior to joining DWA, Yorke served in a variety of senior global leadership roles at IDG Communications.

    These included CEO at IDG Global Solutions, and CEO of IDG Enterprise, where he ran award-winning brands including Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld, as well as US corporate accounts, the marketing services organization and IDG Research.

  • Bob Ray

    President, Americas

    Bob Ray

    President, Americas

    Since joining us in 2012, Bob’s main focus has been on helping customers to develop next generation communications plans by providing strategic insights into how media influences technology buyers. He brings a wealth of experience, having spent over a decade as a senior strategist and marketer at several Fortune 500 tech companies. More recently Bob built and led agencies in New York and San Francisco, working with clients such as VMware, Quantum and Dell.

  • Steve Jones

    President, International

    Steve Jones

    President, International

    Steve Jones brings 20 years of senior management experience within the technology media sector. Beginning his career at VNU, a Nielsen company, Steve led sales, marketing and publishing teams including VNU’s Global Media division. He has developed results-driven, global programs with companies such as Intel, HP, IBM and Dell.More recently, Steve spent two years at the helm of a start-up online retail business, attracting significant investment as well as European Managing Director of one largest technology ad networks.

  • Patrick Knight

    Chief Operating Officer

    Patrick Knight

    Chief Operating Officer

    Patrick brings with him 20 years’ experience managing international operations across a diverse range of industries. During his career Patrick has worked in the UK, Germany, Switzerland and Singapore, in the IT and telecommunications sectors. A Management Accountant by training, Patrick’s focus at DWA is on all things operational, including finance, HR, legal and information systems.

  • John Farrell


    John Farrell


    John Farrell has been our non-executive chairman since early 2011, working with David and the board on our global strategy and execution.

    Between 2003 and 2009 he was president and CEO of the specialized agencies and marketing services division at Publicis Group, one of the world’s top advertising agency groups.

    Previously, John worked for DMB&B for over ten years as chairman and CEO in the UK, president and CEO in the US and ultimately as president and CEO of DMB&B as a whole.

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  • Phil Talbot

    Non-Executive Director

    Phil Talbot

    Non-Executive Director

    Phil Talbot has over 25 years’ advertising experience, the last nine as the Regional CEO for ZenithOptimedia, Asia Pacific. Phil built the ZO APAC network from a start-up entity into a leading marketing organization consisting of three business divisions, employing 1,200 people, servicing 30+ markets in 13 countries.

    Phil has been a non-executive board member of DWA since 2014, helping to develop DWA as a strategic, specialist agency designed to meet the needs of clients in today's ever changing marketplace.

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    Business Director, Bangalore


    Business Director, Bangalore

    Abhay heads the India office. He has over 13 years’ experience in integrated marketing, running successful digital and demand generation campaigns for big names including IBM and Dell. Through this work he has been recognized by the industry for his digital innovation and best practices. Abhay also has extensive market research and analytics experience in creating audience segmentation and driving CRM programs for both B2B and B2C clients.

  • Ben Barenholtz

    Director of Marketing and Communications

    Ben Barenholtz

    Director of Marketing and Communications

    Ben markets DWA globally, creating awareness and demand for our services. He oversees strategic initiatives across brand, content, design, email, media relations, event and partner marketing. Before DWA, Ben was a strategist at management consultancy, Embarcadero Partners and a technology communications specialist at SparkPR.

  • Catherine Reilley

    Associate Media Director

    Catherine Reilley

    Associate Media Director

    Catherine Reilley joined DWA to help build and expand the media team in Boston. She brings with her huge experience in cross-channel marketing with a heavy emphasis on digital strategy. In the eight years before DWA she has worked at Universal McCann, DraftFCB, OMD and Initiative, on brands including L’Oreal Paris, Dow Chemical, Intel, Boeing and MillerCoors.

  • Chris Leger

    Account Director

    Chris Leger

    Account Director

    Before moving to DWA Boston, Chris gained international experience in our Singapore office. He brings with him a rich variety of sales and marketing experience — gained over 10 years — in digital and event roles within the technology, life sciences, and emerging industry sectors.

  • Fred Emmerich

    Group Account Director

    Fred Emmerich

    Group Account Director

    Fred runs our Account Management practice in North America, where he is the client lead across the agency’s key accounts. During his 14-year career, Fred has held numerous account management roles with agencies including Grey and gyro, working predominantly on technology accounts like Oracle, Nokia, McAfee and VMware.

  • Guy Blackden

    Director of Strategy, EMEA

    Guy Blackden

    Director of Strategy, EMEA

    Guy is responsible for developing innovative communications solutions to ensure our clients achieve maximum value from their media investments as the media landscape evolves. He was previously Head of B2B at Mindshare and Managing Director of Carat Business. Over the years, Guy has helped to build awareness and brand value, online and offline, for an array of global clients including IBM, HSBC, SAP, BP and Philips.

  • Isabelle Kane

    VP, Client Services

    Isabelle Kane

    VP, Client Services

    Back in 2010 Isabelle launched and ran our Boston office. She brings over 20 years’ experience to the team, having worked in senior media industry roles at IDG and Ziff-Davis, and having been schooled in the unique marketing challenges of B2B and B2C companies and their complex sales cycles and channels. With an enviable roster of tech clients, Isabelle is widely regarded as a leading expert in the field of demand generation and content marketing.

  • Izzie Rivers

    Client Services Director, EMEA

    Izzie Rivers

    Client Services Director, EMEA

    Izzie is our EMEA Client Services Director. She directs our international client team to ensure they deliver performance-driven campaigns. She also develops new strategic services to answer the changing demands of the media landscape. With a background in both B2B and B2C media strategy, Izzie’s special area of interest is planning and using new tools to uncover insights that will deliver real points of difference to our clients. She has experience in technology, communications, finance and industrial sectors, with clients including IBM, Sage, SAP, Cisco, BT, HSBC, Royal Bank of Scotland, Zurich and Anglo American.

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  • Jacquelyn Cowardin

    Associate Media Director

    Jacquelyn Cowardin

    Associate Media Director

    Jacquelyn is a strategic thinker and dedicated media professional. She has been instrumental in creating and leading integrated media campaigns across all channels with a focus on executing tactical media strategies that support business goals and KPIs. Jacquelyn has worked with many leading brands in the technology industry, including Dell Software, VMware, Box Inc, ServiceNow, Citrix and LifeLock Business Solutions.

  • James Miller

    SVP Business Development

    James Miller

    SVP Business Development

    James has been working with B2B and B2C technology brands for over 20 years. In his role at DWA, he's consulting with marketers and partners to help drive their businesses and their careers

  • Kiaran Geen

    Managing Director, ANZ

    Kiaran Geen

    Managing Director, ANZ

    Kiaran is a graduate of Edith Cowan University with a First Class honours in Internet Marketing.  Since graduating he has accumulated over 15 years' experience working at Australia’s largest network, OMD, and now DWA. Kiaran is passionate about new media technologies that can help clients to create 100,000 individual campaigns not 1 campaign for 100,000 people!

  • Michael Ang

    Business Director, Greater China

    Michael Ang

    Business Director, Greater China

    From our Beijing office, Michael is responsible for our Greater China & North Asia business. Before this he managed our Business Development function in the APAC region. Michael brings with him more than a decade of B2B and B2C business, marketing, sales, and events experience in Asia. He also provides training in the DWA ethos to publishers, vendors, and clients alike in China, and supports APAC’s servicing of clients such as Symantec, Cisco, Eaton, NetApp, SAP and Red Hat.

  • Pippa Hollebone

    MD Innovation & Global Accounts, ASR

    Pippa Hollebone

    MD Innovation & Global Accounts, ASR

    Pippa is an extremely enthusiastic media and marketing professional with experience in global, regional and local media across all mediums, with a particular focus on digital.  She has over a decade of experience working within technology marketing, focusing on integrated marketing strategy, digital marketing and demand generation.  She has worked in the technology sector around the globe, including EMEA, ANZ and Singapore, and has a wealth experience across the complex APJ markets.

  • Robin Phillips

    Managing Director, Asia

    Robin Phillips

    Managing Director, Asia

    Robin has spent over 14 years working in the B2B tech media industry across publisher, client and agency side. During this time he has gained experience both domestically and internationally in on- and off-line media. Currently living in Singapore with his family, Robin is committed to helping the tech industry across Asia advance their marketing objectives.

  • Sabrina Galati

    SVP North America, Planning Director

    Sabrina Galati

    SVP North America, Planning Director

    Sabrina Galati is a digital industry leader with 15 years of experience working with both B2C and B2B clients. She has worked at McCann Erickson, TBWA/CHIAT/DAY, JWT, and 22Squared, Moxie Interactive in Atlanta managing the Verizon Wireless digital business. She has created cross platform digital strategies for Nissan/Infiniti, Texas Instruments, Florida’s Natural and Olive Garden and Red Lobster where she integrated social strategies within the overall digital landscape.

  • Thomas Biedermann

    General Manager, Munich

    Thomas Biedermann

    General Manager, Munich

    Before joining our German operation, Thomas was in charge of Customer Group projects (Marketing, Media, Sales and CRM) at Sky. He brings our clients significant media planning experience acquired at roles with agencies, BrainagencyMedia, pilot and WHITE in Germany. Over the years, Thomas has gained a broad rage of media planning and strategy skills, offline and online, for international clients including AMD, ATI, Kaspersky, Logitech, Intel, NBC, AETN and Sky.

DWA’s history

Today, DWA is one of the world’s largest independent media and marketing agencies focused on the technology sector. We’ve earned our place in the world on a journey that spans almost two decades.



Like so many great ideas, DWA was conceived over a pint or two in a pub. Founded in London by David Wood, the company operated from his garage with a grand total of one client — a startup before startups were a thing.



Soon DWA was a global agency, expanding from London to Sydney, incorporating two North American offices in San Francisco and Boston in 2009. Ultimately encompassing 170+ staff across eight offices, from North America and EMEA, to Asia Pacific.



Most recently, we’ve been busy embracing the rampant rise of technology and data. We grew expertise in marketing automation, content strategy, and automated lead management — and adopted brilliant advances like programmatic media.

2016 & Beyond


We know the ‘period of change’ going on isn’t really a period at all. Swift innovation and disruption is the new reality and it’s here to stay. Luckily, we’ve always evolved to stay ahead of the market. We’re prepared to create clarity out of anything that the chaos can throw at us — and at you.

An evolving service offering

Technology and data are central to everything we offer. We have used our long, successful history in media planning as a springboard to create a complete range of services that deliver superior business outcomes. As innovation emerges, our services will keep evolving to embrace the best that’s out there and keep giving you the best.

  • Programmatic advertising
  • Data insights and analytics
  • Full-funnel demand generation
  • Traditional content syndication
  • Lead management
  • Marketing strategy
  • Buyer journey planning and content mapping
  • Marketing automation
  • Account-based marketing
  • Traditional media planning and buying
  • Social listening and marketing
  • Iterative content testing
  • Mobile and geo marketing
  • Paid search and CRO
  • Performance advertising

Today, technology spans the globe. So do we.

With over 170+ staff across eight global offices, we’re where you need us. Any time. We’re great listeners. Strategic. Global.


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